There is no denying that today’s consumers are overwhelmed. Buyers spend more time online than ever researching products that align with their beliefs. In the process, they are bombarded with flashy campaigns and catchy slogans. Every. Single. Day! Marketers are left wondering how to protect their market share in such a competitive climate. Ideally, you ...
You can have the most visually exciting, mobile-responsive, user-friendly website this side of the Milky Way. But, if you don’t have an effective search engine optimization (SEO) strategy, your prospects won’t be able to find you. Simply put, an SEO strategy aims to attract more organic traffic to your website. It’s a strategy to create, ...
Advancements in technology have heralded changes in digital marketing during the last decade. Many of these technological breakthroughs are transforming the way marketing connects with consumers. One exciting innovation that is having a major impact on digital marketing is Artificial Intelligence (AI). You may be surprised to learn that AI is not new. It has ...
As a self storage owner, do you understand open APIs and how they work? If you’re not a technological expert, Application Programming Interface (API) can be complicated to implement, but easily understood. An Application Programming Interface (API) is a set of protocols and tools that simplifies the process of integrating software systems. In the context ...
As we step into 2024, the world of social media marketing is evolving faster than ever. From responsiveness and personalization to the implementation of AI and chatbots, it’s time to explore the best practices for leveraging your social media strategies. One of the biggest advantages of social media is its ability to reach a large ...
How many times a day do you “Google it?” It shouldn’t surprise you to learn that Google dominates the search engine market. As of January 2022, Google has 91.9% of the market share, processing over 8.5 million searches per day. It is a vast understatement to say that people rely on Google to answer their ...
Blog If you look at the origins of blogging, you’ll see that blog posts were referred to as “online diaries” or “personal pages.” According to Hubspot, the first blog was created in 1994 by Justin Hall on Links.net. There is some debate around that date because no one was expecting the significant impact that blogging ...
In 2024 and beyond, having a strong online presence is imperative for any business. Search Engine Optimization (SEO) is the key to ensuring that your website ranks high in search engine results pages (SERPs). The goal is to drive organic traffic and potential customers to your site. SEO is a time-tested and highly valuable form ...
The world of AI-generated content is moving forward at the speed of light. As a content creator, you’ve been bombarded with ads touting the game-changing power of AI. You’re cautiously exploring this new tool so that you can use it to attract readers and achieve high search engine rankings. The secret lies in sharpening your ...
In the ever-evolving world of digital marketing, one tool that often gets overlooked is the humble newsletter. You may not see the strong appeal of a newsletter, but its ability to deliver targeted content directly to your subscribers’ inboxes can be a game-changer. According to medium.com, the email newsletter is “cool all over again.” By ...
