Our Favorite Marketing Tools and How They Drive Results

While no marketing tools can replace the creativity and passion of the FineView Marketing team, they help us to develop impactful marketing campaigns that result in more revenue for you, our valued customers. We are all about you and your business. From creating holistic marketing strategies that showcase your brand to using data analytics to optimize the final product and drive results, we deliver success. There are hundreds of marketing tools available that serve different purposes to deliver varied results. Digital marketing technology is improving every year to inform our decisions and help us do a more efficient and effective job of growing your business and your bottom line. Below are a few of  our favorite marketing tools, and how they drive results that help us to help you attain your marketing goals.

Our Favorite Marketing Tools and How They Work for You

Content Management System (CMS)

To get your website content and blogs up and running, we like WordPress, the most widely used CMS in the world. It currently powers 40% of the internet and is used by big-name brands like Sony, The New York Post, GM, and Forbes

WordPress is easy to use, scalable, and highly customizable. Their templates are uncomplicated and allow multiple contributors to create, edit, and publish content. A back-end editor makes it possible to create content without understanding code.

Social Media Platform

Social media is all about building a strong community with your target audience. Sendible gives us a distribution channel that provides us with a platform to engage your target audience with meaningful content. People’s attention spans are short and getting shorter. With so many distractions and so much promotional content bombarding them every minute of the day, they have little patience for low-quality, messaging and poor online experiences. Their eyes are trained to spot overly promotional content, making it harder and harder to break through to your client’s audience.

Sendible empowers the FineView team to rise above the noise and collaborate to create high-quality content for your business.

Design Software

Design software is a key element of content marketing. Our favorites are Canva and Adobe Creative Cloud. Canva gives us the right design tools to customize your content based on your messaging needs. It allows us to design graphics with a strong visual impact on social media, presentations, posters, and documents. When we want to use more advanced graphics, Adobe Creative Cloud provides us with the applications that will take our work and your business to the next level.

Email Marketing Platform

From 2019 to 2020, HubSpot found that 80% of marketers say they saw an increase in email engagement. When a marketing program calls for an email campaign, Constant Contact easily integrates with our customer relationship management (CRM) platform to convert more leads and retain more customers by automating and personalizing every interaction. We’re able to track key metrics like click-through and open rates to manage customer and prospect information more effectively for your business.

Analytics Software

A digital analytics platform is used to track website performance and collect visitor insights. Google Analytics, one of the most widely used platforms online, provides statistics and analytical tools for search engine optimization (SEO) and marketing purposes.

This tool allows us to measure the success of your marketing campaigns, track purchases, and discover patterns. Based on customer behavior analytics, we work to improve our marketing campaigns to drive traffic to your website, retain visitors, and convert leads.

Project Management Software

Keeping track of tasks and projects all in one place gives our team the ability to collaborate, share files and manage the quality of their work. This enables everyone to be on the same page and ensures that no aspect of your project gets missed or miscommunicated. Zoho software provides us with a clear timeline for solid planning and execution that makes a significant difference in your results.

Final Thoughts

There are hundreds of marketing tools available that serve tons of different purposes. When we look at our options for these tools, we choose solutions that will keep us aligned with your needs and create maximum reach for your brand. Our team works hard to collaborate seamlessly, while simultaneously managing your marketing campaigns to drive results.