According to Neil Patel, “the difference between outbound and inbound marketing boils down to getting your business in front of two different groups of people. That is, those who go out of their way to find your product or service when they need it; or, those who you must go out of your way to ...
The self storage industry is, by nature, a very altruistic group. From Texas Shriners Children’s Hospital to Toys for Tots and various community organizations, owners/operators are always eager to give back and help those suffering hardship. The generosity of these people is remarkable, with none being more generous than Lonnie Bickford, the power behind StorageGives. ...
If your company needs additional capital to scale quickly and you’re thinking about venture capital, think twice. Venture capital isn’t for everyone. If your business isn’t ready for it or you fail to surround yourself with the right people, you can destroy your brand. It’s important to realize that your investors should believe in you, ...
Search engine optimization is one of the oldest and most valuable forms of digital marketing. Search Engine Optimization (SEO) best practices, like most marketing strategies, tend to change over time. As search algorithms become smarter, marketers need to focus less on SEO hacks and more on providing a meaningful experience to their users. If your ...
First used in the 70s and 80s for computer programming language, it took decades for Hashtags to make their social media breakthrough. Blogger, Stowe Boyd first called those infamous little pound signs “hashtags” in a blog post in August of 2007. At that time it was the only thing that showed up when someone Googled ...
In the current marketing landscape, social media competes for the attention of billions of people every day. With this in mind, marketing professionals are working to reach consumers by fostering an active, dynamic social media presence. In its early days, social media was an organic marketing tool where companies could build an audience through engaging ...
Google Ads: How They Work and What You Should You Expect
Wow! It feels like we were just planning for 2021, and we’re suddenly heading into 2022. Time doesn’t just fly anymore – it moves at warp speed. Change is inevitable and not always easy, but it’s critical that marketers stay on top of digital marketing trends. It’s the only way to keep their clients ahead ...
The holiday season isn’t the busiest time of year for those in the self storage industry. People are occupied with decorating, shopping, and baking, and self storage is not a hot topic of conversation. If you want to make your presence known, start getting creative and thinking outside the box. Here at FineView Marketing, we ...
Consumers are more sophisticated than ever before, and social media has given them the power to share their experiences. The best marketing always starts with the customer. They want solutions, assistance, and support, and they don’t want to be persuaded. Customer-first marketing seeks customer feedback and identifies opportunities to solve their problems. Read below to ...
