What Makes a Good Marketing Blog: Learn from Some of the Best

According to the newest 2021 data, a staggering 7.5 million blog posts get published daily. To say that blogs are a major marketing tool is an understatement. Used effectively, blogs can build your brand with informative and engaging content that attracts readers in all stages of the buying journey.

The core components that will increase the success of your blog are consistency, simplicity, and personality. Providing readers with value, information, and, above all, a unique voice, not only keeps readers but gains them.

Most of the popular blogs in the marketing industry have developed their voices to be so distinctive that they are easily identifiable. Their success can be attributed not only to their ability to speak directly to their target audience but also to compelling content that is easily read and provides the reader with relevant, useful information. They know how to make the reader, not their brand, the hero of the story.

Here at FineView Marketing, we are committed to staying up-to-date on the latest and greatest industry trends. In our humble opinion, these very popular blogs are some of the best that we’ve come across. We learn from them every day!

Learn From Some of the Best

Neil Patel

The Wall Street Journal calls Neil Patel a top influencer on the web. He is a New York Times Bestselling Author, and Forbes notes that he is one of the top 10 marketers. He is also the co-founder of Crazy Egg, an analytics platform that tracks and optimizes website visitor behavior. We love his blogs because they are not only chock full of timely information but experience-based tips presented in an engaging and easy-to-read format. Neil does use his blog to promote his business, but he gives the readers what they want in the process. Neil Patel is our starting point when we’re looking for inspiration and information.

Pro Tip: This blog is good for owners and marketers looking for effective marketing and blog tips.


The HubSpot Marketing Blog attracts over 4 million monthly readers. It is a great resource for professionals who are building their marketing strategy. It’s straightforward how-tos will add to your knowledge base and give you fresh information on the digital world. If you’re interested in a higher level of support, HubSpot offers blog software and HubSpot Academy

Pro Tip: HubSpot is helpful if you’re building a marketing strategy or campaign.

Content Marketing Institute

Content Marketing Institute is your go-to if you’re looking for a clear content marketing direction to boost your skills. They have mastered the art of teaching content strategies and have even started expanding into different types of content. Their webinars and formal training classes cover content strategy, analytics, SEO, social media, and content creation. CMI updates their blog everyday and offers interviews with professionals, industry forecasts and best practices on blogging.

Pro Tip: This is an outstanding resource for enhancing your content marketing skills.


The SEMrush Blog is not only one of the best search engine marketing tools available, but also offers one of the top digital marketing blogs. With topics ranging from SEO and digital marketing to copywriting, you’re sure to find something that will boost your knowledge and add to your productivity. This blog publishes how-tos, case studies, insights, and trends in an easily digestible format.

Pro Tip: SEMrush is the go-to for beginner and intermediate SEO professionals.


Moz, co-founded by SEO legend Rand Fishkin, is another SEO blog; but, in contrast to SEMrush, favors a focus on niche areas such as local SEO, how to interpret analytics, and SEO return on investment. This informative blog features industry experts offering their best research, insights, and advice to help you upgrade your SEO and digital marketing skills. Additionally, Moz has created a series of SEO tools, some of which are free.

Pro Tip: If you want a more in-depth analysis of the latest SEO best practices, Moz is the place to be.

Social Media Today

With Social Media Today you’ll get the latest features, statistics and tips on using social media in your marketing strategy tool box. This blog, which is updated multiple times a day, covers digital strategy, content marketing, social marketing, and news updates for all of the popular platforms: Facebook, Instagram, Twitter, TikTok, YouTube, Pinterest, and more. The site also includes a library that takes a deep dive into industry insights and research and hosts live chats on Twitter.

ProTip: This blog is a good way for social media marketers to stay updated on platform news.

A good marketing blog should precisely target your audience, contain compelling content, and be connected to a brilliant content marketing strategy. Keep your readers engaged through all phases of their buying journey with content that keeps them wanting more. Follow some of the blogs mentioned above to help give your own content a new direction and a fresh perspective.