If your company needs additional capital to scale quickly and you’re thinking about venture capital, think twice. Venture capital isn’t for everyone. If your business isn’t ready for it or you fail to surround yourself with the right people, you can destroy your brand. It’s important to realize that your investors should believe in you, ...
Long before the days of online searches and omnichannel marketing, when logos consciously meant nothing to me and the word “branding” wasn’t in my vocabulary, I noticed a billboard ad for Four Roses Bourbon. I wasn’t even old enough drink it yet, but it stuck with me. There was a picture of the iconic Four ...
Not long ago, marketing your self-storage business was as simple as placing an ad in the Yellow Pages and waiting for phone calls. That doesn’t work anymore. You need to be where your customers are: on social media. However, having a website or a Facebook page is not enough. You need to actively market your ...
There have been myriad articles published on the psychology of color and the misconceptions surrounding color, branding, and color persuasion. On one side, there has been extensive research on the way that color can influence and shape consumer perception. There is another camp, however, who believe that color interpretations are flawed because they are based ...
