5 social media best practices

5 Social Media Best Practices for 2024

As we step into 2024, the world of social media marketing is evolving faster than ever. From responsiveness and personalization to the implementation of AI and chatbots, it’s time to explore the best practices for leveraging your social media strategies. One of the biggest advantages of social media is its ability to reach a large ...

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How to maximize your reach on Social Media

Maximize Your Reach on Social Media with Shareable Content

The sheer amount of content being created every single minute in our world today is truly overwhelming. So, how can you make sure your brand stands out and captures people’s attention? The key is to create shareable content. This means creating content that connects with people on a deep level and inspires them to share ...

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Social Media Strategy

Create a Stellar Social Media Strategy

Social Media Strategy We’ve all heard it a million times. It doesn’t matter if you run a small company or a large facility, your business needs a social media strategy. It’s important to realize that social media isn’t merely a trend but an essential piece of your marketing strategy. Social platforms enable you to connect ...

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overcoming data overload

Marketing Successfully While Overcoming Information Overload

Overcoming information overload: According to Mann & Co., there are 2.5 quintillion bytes of data streaming daily. In case you’re curious, a quintillion contains 18 zeros and translates to: 4.15 million YouTube videos being watched 103 million spam emails sent 456,000 tweets generated An estimated 2.7 million gigabytes of online data are being created by ...

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Give Your Social Media Marketing a Boost with Hashtags

First used in the 70s and 80s for computer programming language, it took decades for Hashtags to make their social media breakthrough. Blogger, Stowe Boyd first called those infamous little pound signs “hashtags” in a blog post in August of 2007. At that time it was the only thing that showed up when someone Googled ...

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How Organic and Paid Social Media Marketing Can Work and Play Well Together

In the current marketing landscape, social media competes for the attention of billions of people every day. With this in mind, marketing professionals are working to reach consumers by fostering an active, dynamic social media presence.  In its early days, social media was an organic marketing tool where companies could build an audience through engaging ...

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