Case Study: A True Collaboration Between Marketing and Operations Drive Results

As a self-storage owner/operator you regularly face a variety of challenges. Your rank among your competitors, the effectiveness of your managers, and the strength of your overall presence in the marketplace are just a few of the issues that may keep you awake at night.

What strategies do you have in place to boost business, convert leads, and increase revenue in an underperforming location? Do you fully understand the power of your marketing agency or in-house marketing team working with your operations team to implement these strategies and tackle the problem head on. 

Pinnacle Storage Properties, one of FineView Marketing’s largest clients, was faced with an underperforming location in Katy, TX, that needed to boost occupancy and increase revenue. Because of a 6-month delay in bringing the product to market, the facility faced financial pressure and had to use contingency funds to pay the lender and ensure a return for investors. 

FineView Marketing was tasked with the challenge of working with operations to design and implement strategies that would meet business objectives and drive needed results.

Working closely with operations, FineView designed a customized marketing plan to get this location performing even better than expected.

• FineView increased the location’s online presence with a focus on local SEO and social media to increase traffic and attract leads.
• The company developed specials that positioned the facility for immediate cash and allowed for aggressive future rent increases.
• FineView created a content strategy to communicate specials across all marketing channels.
• The company accommodated customers by using innovative thinking to meet demand.
• FineView facilitated a community marketing campaign by having store managers connect with local businesses.

If you’d like to see the positive outcomes that resulted from this campaign, click on the Case Study image below.