Self Storage Brand

Six Ideas for Building a Strong Self Storage Brand

As a self storage owner, do you have a clear understanding of branding and the impact that a strong self storage brand has on your facility? Your brand is a true representation of your company and how you want to be perceived. Everything that identifies and defines you as a company is your brand identity. ...

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self storage marketing

Digital Marketing for Self Storage: Expectations Vs. Reality

Digital Marketing for Self Storage The term “digital marketing” was first used in the 1990s and has since emerged as a powerful force. Today, with 170 million people using social media almost daily, traditional marketing will soon be a moment in history. According to the Digital Marketing Institute, “Digital Marketing is the use of digital ...

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What Separates the Best Marketers From the Rest

When you think about marketing, what typically comes to mind are the promotion and sales of your products and services. You view the final creative features: the website, the logo, and the advertising. Next, you make a judgment and fine tune where necessary.  Then, you monitor your bottom line. If it rises, everybody is happy, ...

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What Level of Control Do You Have Over Your Business Listings?

Take Control of Your Business Listings Why Business Listings are Important When a customer is searching for a new business, Google is frequently their first stop. If your business cannot be found easily through a simple Google search, there’s a good chance that it will never be discovered. This is why keeping your local listings ...

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CRM: What is it and Why is it Important For Your Company

CRM (customer relationship management) software is a versatile tool that manages current and potential customer interactions on one central platform. Its primary function is to help your company build relationships by storing, managing, and organizing customer data. Almost every small business can benefit from using CRM software because it’s available in a wide range of ...

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Key Differences Between Mobile and Desktop Marketing

The growth of mobile devices in the U.S. is astonishing. A recent Marketpath article states that “currently, more than 58% of American adults own a smartphone and almost 60% of all website traffic stems from mobile devices. In fact, there are currently more mobile devices on earth than there are people. And every month mobile ...

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Best Practices for Targeting Senior Self Storage Audiences with Digital Marketing

Digital marketing campaigns that neglect targeting senior audiences are missing out on key opportunities to expand their brand to an untapped market. Don’t let outdated assumptions regarding the way older adults interact with social media and other online platforms keep your company from including this audience in advertising campaigns. Older generations, those over 50, make ...

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How to Market Portable Storage Containers

Are you familiar with portable storage containers? You may have seen them at a storage facility or on the back of a truck driving down the highway, not even realizing what they were. Portable storage containers are large, secure, usually weather-resistant boxes that can be moved from one location to another. You can pack them, ...

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