Get Started with CallRail Phone calls are crucial for the success of your business. They often serve as the final step before making a sale. In fact, some customers are unwilling to spend money without the opportunity to speak with someone over the phone. It’s important to understand what makes your phone ring and why. ...
Are you familiar with portable storage containers? You may have seen them at a storage facility or on the back of a truck driving down the highway, not even realizing what they were. Portable storage containers are large, secure, usually weather-resistant boxes that can be moved from one location to another. You can pack them, ...
Every single day you’re bombarded with countless automated email newsletters that do little else but give you the task of marking them unread or unsubscribing altogether. Despite all the noise, there’s no denying the impact that a well-written message can have on your prospects and current customers. Email marketing connects you with your target audience ...
How to treat your self storage marketing budget like an investment
Self storage is a lucrative business. With estimated profit margins of around 11%, well above those of other small businesses, rapid industry growth is not surprising. There are approximately 60,000 self storage facilities in the U.S. (IBISworld, 2020). Starting a self storage facility sounds appealing; but, as with all businesses, it is a huge undertaking. ...
Self storage is not glamorous or fascinating, it isn’t a money-making machine, and it isn’t recession proof (but it is recession resistant). Unattractive warehouse-type buildings, filled with cubicles that are crowded with people’s possessions do not have the sex appeal of a high-end shopping mall or a boutique hotel. Nevertheless, these uninspiring facilities have become ...
If your self storage website hasn’t captured the attention of a user in 10 seconds, it’s probably not going to. What does that mean to you in terms of having a self storage website design that will lead to higher conversions? It means that, if you want higher conversions from your website, you have to ...
People don’t just wake up one morning and say, “Hey, let’s go start a self storage business today.” Getting started in self storage, or any business for that matter, is a major life decision. It takes market research, a business plan, and money. You have to find a marketing company that has the experience to ...
The average user stays on a website less than 15 seconds. If your self storage website hasn’t captured the attention of that user in 15 seconds, it’s probably not going to. What does that mean to you in terms of having a self storage website that can convert leads and increase revenue? It means that, ...
Marketing is in for a shake-up in 2021, and self storage marketing has to keep up with the evolution. The best practices of the past decade aren’t going to make the cut in 2021, so you need to step up your game to stay competitive. Self storage marketing ideas that worked in the past ...
