3 Quick Tips to Rank Your Self Storage Website on Page 1 of Google

“Google only loves you when everyone else loves you first.” – Wendy Piersall

Google is on a mission. Google wants searchers to see the best websites at the top of the results page. Consequently, Google organizes all of the information online and presents only the best at the top position of the page.

How does Google determine what is “best”? According to Main Street ROI, “Google’s algorithm takes into account many factors, but one of the most important is the number of websites that reference, or link, to the information. Each link is like a vote in that website’s favor telling Google that it deserves to rank high in the search results.”

Approximately 75% of people will never scroll past the first page of Google. You can’t afford to be ranking on the 2nd or 3rd page. If you want to get your Google rank to Page 1 quickly, trust the marketing expertise and operational know how of FineView Marketing.

How Do I Get on the First Page of Google?

Without Powerful Search Engine Optimization (SEO), Your Website Won’t Rank on Page One

A powerful Search Engine Optimization (SEO) presence is the key to driving traffic to your website and helping to quickly increase your Google rank. To take full advantage of the power of keywords, you need a clear understanding of your target market and how they search for your content, services, and products. Your content focus should be on long-tail keywords. 

Focus on Long-Tail Keywords

Think of long-tail keywords as descriptive key phrases. Long-tail searches are the majority of searches on Google. Long-tail keywords are not as competitive as short-tail or head keywords, but customers who search using long-tail are typically more qualified than those who search with head or short-tail keywords. As a result, they’re more likely to convert. As Neil Patel preaches, “Traffic doesn’t mean anything if people don’t convert!”

The chart below illustrates how the short- and long-tail keywords work to bring qualified traffic to your site and increase your rank on Google.

Head keywords, like “real estate” might generate thousands of searches. By comparison, “cheap short sale homes in Chandler Arizona” won’t initiate as many searches but search engines will better understand your website, and your rankings will increase. Your prospect’s queries will get them where you want them – on the right landing page.

Neil Patel

The same concept applied to self storage means that thousands of prospective tenants will search the short-tail keyword “self storage.” Those more likely to convert, however, will narrow their search to “self storage in Houston Texas,” or “covered RV storage in Houston Texas.” This is one of the quickest way to rank your self storage website.

Local SEO

Before we finish with SEO, we need to give a nod to local SEO. Your prospective customers will use search engines like Google to find you. Your business should be easy to locate and visible from all devices, including desktop computers, mobile phones, and tablets. You’ll want to ensure that website visitors can find your facility online and offline.

High Quality Content Contributes to Ranking on Page 1

What does high-quality content actually mean? Google, as well as your target audience, looks for comprehensive content that provides value and in-depth information.

Cover the Topic at Hand

If you were looking for self storage, what information would you need? Some of the details that self storage prospects want are options, size guides, reservation and online rental pages. While keywords are essential to ranking your self storage website on page 1, they are not a substitute for writing in-depth content.

Content That Provides Value

To get that website rank to page 1, you need to publish content that people share on social media and link to. These are call backlinks (links from one website to a page on another). These backlinks are the “votes” that were discussed at the beginning of this article. High numbers of backlinks have high search engine rankings.

How do you increase the chances that people will link to your content?

• Publish data stats and figures. Journalists and bloggers love to link to them.
• Write long-form content. According to Backlinko,long-form content gets an average of 77.2% more links than short articles. However, articles of over 2,000 words can show diminishing returns.
• Headlines that end with a “?”  get 23.3% more social shares than headlines that don’t end with a question mark.
• Publish visual content like infographics, maps, charts, flowcharts, and videos. These are great for getting links.

Google My Business Optimization 

Optimize Your Business Listing

Kristen McCormick of Wordstream notes, “Despite the 167 billion searches performed on Google each month, a BrightLocal study showed that the typical Business Profile only averages 1,260 views during that same period (that’s 0.00000075%!). Even worse, only 59 actions are taken from those 1,260 views. That’s less than 5%.” The Google My Business platform isn’t the problem. The problem is that not nearly enough businesses optimize their Google My Business listings.

Your business needs targeted visibility on Google. This requires optimizing your website and Google Ads. What most people don’t know is that they also need to optimize their Google business listing. Your listing is officially called your Business Profile, which enables potential customers to quickly locate you and learn more about your most desirable features.

Optimizing your Google Business Profile lets Google know to rank you higher in local results. A higher rank means more visibility and engagement for your business. To optimize your Google Business Profile, you need to have a Google My Business account. It’s takes a little time, but it’s worth the effort to turn your Business Profile into the customer acquisition tool you didn’t know you had. For more information check 13 Essential Google My Business Optimizations to Rank Higher in Local Search. 

Takeaway

Getting to page 1 of Google is challenging but not impossible. Follow the suggestions in this article, and find a digital marketing agency that understands how to implement the strategies that will get you to the “top” of the page.