Marketing Successfully While Overcoming Information Overload
Overcoming information overload: According to Mann & Co., there are 2.5 quintillion bytes of data streaming daily. In case you’re curious, a quintillion contains 18 zeros and translates to:
- 4.15 million YouTube videos being watched
- 103 million spam emails sent
- 456,000 tweets generated
- An estimated 2.7 million gigabytes of online data are being created by Americans Every.Single.Minute.
Talk about information overload – that’s a lot of data.
Marketing Strategies to Overcome Information Overload
Changing times and technologies have forced businesses to find new ways of marketing their products and services. Information overload has made it even more challenging for marketers to reach out to potential customers. With the right strategies, however, you can market successfully in this environment.
The FineView Marketing team can help you stand out from the competition and reach your target audience effectively. We have a few strategies that will help you achieve your marketing goals Marketing team has a few strategies that will help you stand out from the crowd and reach your audience effectively.
Read on to learn how you can overcome information overload while marketing your business — no matter what industry or niche you’re in.
Meaningful Content Means Quality over Quantity
Successful marketing is all about engaging your audience. It’s about appealing to their emotions and desires and letting them know how your product or service can help them. The best way to do this is by creating meaningful content.
Modern technology can be cool and relevant, but it may not be the best option to suit your unique needs. The key is to make sure that your content relates to your target audience and addresses their needs.
Have a deep understanding of your customer. What are their needs and their questions? What are their interests? When you spot an interesting trend, use it to add value to the content that will create a conversation.
Establish a marketing plan with a coordinated calendar of topics, content, and communication, but don’t publish just to satisfy your calendar. Rushing to push out content like your life depends on it isn’t ideal. Yes, you will check another item off of your to-do list, but you’ll end up with noise and information overload instead of worthwhile, valuable content.
Content Should Be Clear and Concise
Information overload is real, so your content should be short and straightforward. A person’s attention span is about 8 seconds long, so your message should be optimized for easy consumption. Think about Einstein’s quote when you’re creating content, “If you can’t explain it to a six-year-old, you don’t understand it yourself.”
To avoid information overload, consider the following suggestions.
- Video stories should be 90 seconds or less.
- Emails should be relevant and concise with a brief call to action.
- Infographics should combine pictures with data to capture the interest of visual learners. Create something engaging and shareable.
- Blog posts and other media should be scannable for the mobile reader. Use short paragraphs, subheadings, simple language, and bullet points.
Reach Customers Where They Are
Social media marketing is a great way to market your business. You can reach a wide variety of people with tailored content. To be effective, social media marketing must provide value. For example, helpful information, tips and tricks, company culture, and product updates will attract and engage your target audience.
If your last piece was popular on social media, continue the conversation by reaching your audience where they are. Engage new users with a live discussion, a direct mail piece, an ebook, or a magazine interview. You’ll build a stronger brand, and you may convert a lead into a loyal customer.
Reach Your Audience With Ad-Free Environments
Advertising is one of the main causes of information overload. It’s disruptive and difficult to avoid, especially online. Promote your products and services without using advertisements. One way to do this is by using ad-free environments.
For instance, you can ask your employees to share their honest experiences about your products and services without any advertising involved. Invite customers to participate in events and conferences, or partner with other businesses to cross-promote.
Marketing your product or service can be challenging, especially in today’s dynamic digital landscape. To stay competitive, it’s important to keep up with technology and innovative new ways of reaching customers. Fortunately, you can use plenty of strategies to market successfully while dealing with information overload.