How Google Ads Work

How many times a day do you “Google it?”

It shouldn’t surprise you that Google was visited 89.3 billion times in the past month. Every day people rely on Google to find answers to their questions.

Is there a solution to my shoulder pain?

Google it.

How do I change the battery in my key fob?

Google it.

What is the difference between a website home page and a website landing page?

Google it.

Among those people searching on Google are self storage prospects looking for solutions to their space problems, insurance customers looking for a lower auto insurance premium, and young families looking for the best price on a minivan. If your company can give them the answers they’re looking for, even with an ad, they are more likely to choose you than a competitor.\

What are Google Ads?

Google Ads is an online advertising program that you can use to promote your business by gaining visibility across Google’s properties. The program allows you to create online ads to reach people interested in your products and services. The Google Ads platform runs on pay-per-click (PPC) advertising. This means that you pay every time a visitor clicks your ad.

There are twenty-two types of Google Ads, the most common being the search ad, which appears on the search engine results page (SERP). The first few ads are the ones that consumers click on, but it’s not easy to be in one of the top positions.

Google Ads can be overwhelming if you’re not familiar with how they work. If you don’t have the time or the know-how to learn the proper way to manage your Google Ads, it’s best to enlist the help of a professional. The FineView Marketing  team has extensive knowledge of Google Ads. They have a thorough grasp of the software and will be able to configure your campaigns to get you the best bang for your buck.

In the meantime, here is a simple overview of Google Ads and how they help to promote your business.

How Google Ads Work

Whenever marketers launch a Google Ads campaign, they will create an advertisement with a special offer and then select keywords that are relevant to that offer. Good examples are keywords like “climate-controlled storage” or “term life insurance.”

Whenever someone uses Google to search for something (a query), Google will look to see if any advertisers are offering words that match the search. If so, those ads will be displayed on the SERP. How does Google decide which ads to show? This is where the Google Ads auction comes into play.

Google Ads Auction
When someone searches on Google, if the advertisers are jockeying for relevant keywords, Google will enter each keyword into the auction – one per account.

Google will then give each keyword a Quality Score from 1 to 10, based on its relevance to the query and other criteria. According to WordStream, factors that affect the Quality Score include:

• The relevance of your Google ad to the search query
• The relevance of the Google keyword to your ad group
• The relevance of your ad to its landing page
• The historical click-through rate (CTR) of the ad and its ad group
• Overall historical account performance

Afterward, it will calculate an Ad Rank score for each keyword by multiplying its Quality Score with the advertiser’s maximum bid. Lastly, ads with the highest Ad Rank scores will be the ones to show up.

How Google Ads Improve Occupancy

Ensuring high occupancy throughout the year is essential for any kind of leased property, including local self-storage units. Even though fluctuations in occupancy occur from time to time, empty units are lost income.

As a result, businesses need to be active in enhancing their search visibility and Google rankings. This will encourage more calls that lead to conversions. With Google Ads, you can promote your available units and redirect the user to the “rent now” page. Your business will receive more calls, leading to more conversions.

What Should you Budget for Google Ads?

There is no one-size-fits-all answer to this question. The self storage industry typically follows Real Estate Investment Trusts (REITS), which have increased their current budget by 25%.

When you launch an ad campaign on Google Ads, they will ask you to enter a daily budget. The daily budget you set is not a strict rule; it’s kind of like your monthly grocery budget. it’s a guideline for Google to know roughly how much you’d like to spend on average every day of the month.

Spending differs based on specific type of business. The self storage industry typically follows Real Estate Investment Trusts (REITS). They’ve increased their current budget by 25%. Google prices have increased for the self storage industry from the $5-$10 range to the $40-$50 range.

Takeaway

Advertising with Google Ads puts your content in front of the perfect audience, in the ideal location, and at the most opportune moment. If you are looking to capitalize on the massive daily searches that take place on Google and quickly generate the attention your business needs to expand, the most effective way to start is by using Google Ads campaigns.

If you’re not sure where to begin, Google it.

Or, chat with FineView Marketing!