Maximize Your Reach on Social Media with Shareable Content
The sheer amount of content being created every single minute in our world today is truly overwhelming. So, how can you make sure your brand stands out and captures people’s attention?
The key is to create shareable content. This means creating content that connects with people on a deep level and inspires them to share it with their social networks. Whether it’s valuable information, humor, relatability, or emotional impact, content that resonates with your audience can have a huge impact on your brand’s message and potential reach in the digital world.
In today’s digital age, the significance of creating shareable and relatable content has amplified with the emergence of social media platforms such as TikTok, Instagram, and LinkedIn. While specific statistics on the number of daily shares or the most shared content type are proprietary to TikTok, the app’s rapid rise underscores its content’s shareable nature. To expand your audience reach, creating engaging and innovative content is no longer a choice but a necessity.
The New Word-of-Mouth
According to a study by McKinsey, word-of-mouth (which can be likened to content sharing on social media) is behind 20-50% of all purchasing decisions. It used to be that our networks consisted of our family networks, and those living in and around our communities. Today, a person’s community can consist of thousands spanning around the globe. The potential reach of one person’s willingness to share can have a large impact on your business.
Benefits of Shareable Content
Increased Brand Engagement:
Content that’s shared extensively not only broadens your reach but also intensifies user engagement. Every share, like, or comment indicates a deeper connection between the audience and your brand, further reinforcing your message.
Cost-Efficiency:
Every organic share acts as a free promotional avenue, reducing your marketing expenditure while simultaneously increasing your reach. In a world of skyrocketing advertisement costs, shareable content provides an efficient and economical alternative.
Building Trust and Reputation:
When individuals share content, it’s often seen as a personal endorsement to their followers. A brand’s content shared by trusted peers or influencers garners more credibility, solidifying its position as a trustworthy entity in the industry.
Direct Feedback Mechanism:
The kind of content your audience shares and discusses can provide real-time feedback. It allows brands to gauge content effectiveness and adjust strategies accordingly.
Social Media: What makes Content Shareable?
Relatability:
People share what they relate to. Telling genuine stories or addressing common problems can resonate deeply with audiences. Don’t be afraid to share who you really are as an organization and as the individuals who work there. Showcasing what makes you unique is what sets you apart from the competition.
Pro-Tip: If you’re having trouble seeing your unique perspective, ask your long-time loyal customers and community “Why Us?”.
Value Addition:
Content that offers solutions, new information, or insights is more likely to be shared. If people find value in what they read or watch, they’ll want others to benefit too.
Emotional Connection:
Be it humor, inspiration, or empathy, content that strikes an emotional chord often finds its way toward numerous shares.
Pro-Tip: There is power in vulnerability. Share what has inspired you lately, what is something that has moved you recently?
Visually Appealing:
In an era of diminishing attention spans, eye-catching visuals or well-designed graphics and videos can make content stand out and increase its shareability.
Best Practices for Boosting Your Content Shareability
Start Somewhere, Start Now:
It is easy to get caught up in crafting the perfect piece of content but, more than likely your first try is not going to be your best. The point here is to dive in and see what content resonates with your audience. Don’t be afraid to experiment with unique ideas!
Know Your Audience:
Tailor your content to match the preferences and needs of your target demographic. Use analytics to understand what resonates with them.
Encourage Sharing:
Sometimes, all people need is a nudge. Use compelling call-to-actions, embed shareable quotes, or employ social sharing buttons prominently.
Optimize for Mobile:
With a substantial chunk of social media browsing done on mobile, ensuring your content is mobile-friendly is paramount.
Shareable Content Examples
Here, we’ve curated a collection of memes and content ideas that seamlessly weave pop culture, humor, and industry relevance to get your creative juices flowing.
- “Marie Kondo It!” Meme: Use an image of Marie Kondo, the decluttering guru, with a caption like, “Does it spark joy? If not, store it!” – emphasizing the need for self-storage while referencing the popular decluttering trend.
- “Room of Requirement” Meme: Leverage Harry Potter fandom by likening your storage units to the magical “Room of Requirement.” Caption: “Just like Hogwarts, we have a space for everything you require.”
- Popular TV Show Integration: A picture of the iconic ‘Central Perk’ couch from “Friends” with the caption: “Ever wonder where they stored this after the show? So do we.”
- Holiday-Themed Storage: Playful images of Santa Claus struggling to fit all his gifts in his sack with the caption, “Even Santa could use some extra storage space.”
- “What’s in the Box?” Contest: Share a mysterious box’s image and ask followers to guess its contents. Reward correct guesses with discounts or branded merchandise.
In conclusion, in the vast sea of digital content, ensuring yours is not only seen but also shared should be a top priority.
Harness the power of shareable content, tap into the organic networks of social media users, and witness your brand message amplify like never before. Embrace the new word-of-mouth; let your content be the conversation starter. Dive deep into the cultural zeitgeist, understand the pulse of your audience, and curate content that resonates, engages, and compels them to click that share button.
The potential of shareable content is boundless, and with the right approach, your brand can sail smoothly and prominently in the expansive ocean of the digital age. Don’t just be another drop in the ocean; make waves with content that matters.
