Pros and Cons of AI-Generated Content

In the current digital world, it becomes increasingly difficult to create high-ranking content. That’s why many businesses are looking to leverage AI-generated content to increase output and improve search engine optimization (SEO) and visibility.

Why You Need Quality Content

Amazon has traditionally offered Prime days once a year.

Now, consumers get a second chance to score big savings. The most recent prime days were last week, and you can bet the house that millions were purchasing TVs.

If you were one of those people, you first checked Amazon for prices and reviews. However, you decided that for a purchase of this size, additional information was in order. Your next step was Google. You searched your favorite TV brand, and Google generated the best answers to your queries.

Let’s say that you clicked on the link at the top of the page. It turned out to be an informative blog. It was well-written, answered your questions, and provided value. You continued reading until the end and used what you learned to make an informed decision.

On the contrary, if you were provided with an article that was full of jargon and unexpected self-promotion, you moved on.

People want high-quality content that engages the reader and talks about the problems the product solves, not the product. The FineView Marketing team is equipped to use AI to improve content and save your company time and money. They know what works for your unique content needs.

The Pros and Cons of AI

While AI-generated content sounds like a great idea, it’s smart to consider the pros and cons of this software.

Pros of AI-Generated Content

Efficiency
It can take a human content writer hours to churn out high-quality blog posts or marketing materials. In contrast, the average AI tool will present you with an article in under a minute.

Depending on the platform you use, there’s no cap on the amount of content you can request in a day. This is extremely beneficial when you need to fill a backlog for a marketing plan or social media content calendar.

Money Savings
AI has the ability to produce content at a significantly lower cost compared to hiring a full-time writer or freelancer. Normally, articles that require expertise can be expensive. On the other hand, AI subscriptions typically cost less than $100 for an annual subscription.

Content created by human beings is a worthwhile investment. However, for small businesses or startups, AI-generated content offers a relatively affordable fee.

Enhanced Search Engine Optimization (SEO)
AI content generators pull from thousands of online documents to obtain information that is tailored to your desired topic. Generators select keywords that will improve SEO, and suggest these keywords to content writers.

The resulting keyword-rich content appears higher in search engine rankings, helping you gain visibility.

Eliminate Writer’s Block
Writer’s block is a common obstacle for many people. It’s not always easy to create high-level content on a regular basis.

AI helps with this problem by sparking ideas and getting you started. The software can suggest titles, create outlines, and generate interesting introductions and conclusions.

Cons of AI-Generated Content

Quality Concerns and Plagiarism
Content should be authoritative and informative. This can be hard for AI because it relies on algorithms for content. Quality can be compromised because AI can cover only the “black-and-white” areas of a topic. The more subjective gray areas and intended tone can be lost.

Additionally, AI pulls content from various sites and records it. The flow of content can be awkward without human review. Not only does this go against Google’s guidelines, but search engines might flag content that is similar to already published materials.

Algorithms Devalue Content
Google’s helpful content update from August 2022 notes that “helpful content is written by people, for people.” It goes on to state that a search engine crawler looks for content from humans that provides more cohesive and satisfying practice with SEO.

AI tools evaluate SEO results first. Without understanding the text, Google often prioritizes keywords over being informative.

Lack of Personalization
Don’t depend entirely on AI-generated content; find ways to add human creativity. AI doesn’t understand human intent or behavior and lacks emotional intelligence.

This is because it uses existing web material to develop content without original thought and human emotion. Encourage writers to blend AI-generated content with manually created content.

Human Editing is Essential
Don’t upload AI-generated content without proofreading or editing. Humans can identify cluttered, awkward, or inaccurate content. AI will not detect these elements due to a lack of awareness.

AI-generated content should be your starting point, not the finished product. An original work should be the result.

Conclusion

AI is an efficient and time-saving tool that can help content creators save time and businesses save money. However, it comes with certain disadvantages. Lack of personalization, problems with Google’s algorithms, and quality of writing all enter into the picture. Approach AI with caution. Businesses need to be aware of the pitfalls before deciding whether or not to use it.