As with every industry, self-storage is seeing constant evolution. You can’t rely on outdated strategies to keep up with your competitors. We live in an era where knowledge and resources are literally at our fingertips, but some information is better acquired first hand. Using secret shops, also referred to as mystery shops, can inform you ...
The new year is here, and, as new digital marketing trends and strategies continue to evolve, is your company prepared? You can’t dismiss these trends as gimmicks from the latest science fiction film. You must be ready and willing to compete in this high-tech, Internet-connected era. What worked for you last year will probably not ...
Not long ago, marketing your self-storage business was as simple as placing an ad in the Yellow Pages and waiting for phone calls. That doesn’t work anymore. You need to be where your customers are: on social media. However, having a website or a Facebook page is not enough. You need to actively market your ...
There have been myriad articles published on the psychology of color and the misconceptions surrounding color, branding, and color persuasion. On one side, there has been extensive research on the way that color can influence and shape consumer perception. There is another camp, however, who believe that color interpretations are flawed because they are based ...
