Do you have a secret for writing “killer content” for your self-storage business? Think about this for a minute. Neil Patel advocates for long form, 2000+ blog posts. But, long form doesn’t work for everyone. Some of your target audience may be looking for short, focused content that answers a specific question. Rand Fishkin, on ...
Giving back is always a good thing. Including philanthropy in your marketing strategy is not only selfless; it’s smart. But it only works if you choose the right cause, and make sure that your altruism goes beyond self promotion. You need to find a way to incorporate charity without making it look like a marketing ...
Content is king. When and where did this profound concept originate? Google, though not the mastermind behind this phrase, references it all over the place. Bill Gates is often given credit for this expression, but merely used it in an essay. The phrase, “content is king,” was coined in 1967 by Sumner Redstone, formerly of ...
Keyword research isn’t just search engine optimization (SEO). Keyword research is the mechanism that drives every marketing decision that you make. To take full advantage of the power of keywords, you need a clear understanding of your target market and how they search for your content, services, and products. Keywords determine what your company is ...
What are people saying about you? Good online reputation management is not only about being reactive. It’s also about being proactive. You should be monitoring your public reputation on a regular basis, not just when something negative is being said that affects your character. In Part I of Everyone has an Online Reputation, we give ...
In the most basic terms, your online reputation is how others see you when they look for you online. According to Dan Virgillito, a Content Strategist for Massive PR, online reputation is becoming so pervasive, it’s time to drop the word “online.” Your online reputation is simply your reputation. Online Reputation Management (ORM) is taking ...
This is the final installment in our Community Marketing series. If you missed the first two, you can read them at https://fineviewmarket.wpengine.com/why-implement-a-community-marketing-strategy/ and https://fineviewmarket.wpengine.com/what-type-of-customer-best-responds-to-community-marketing/ Using what you’ve learned about community marketing, what can you do to build you brand in the community? Take a quick look at the following questions. Are you familiar with the ...
This is Part 2 of our community marketing series. We’re moving on from “Why Implement a Community Marketing Program” to the type of customer that will respond favorably to community marketing. It’s all about relationships. Brand loyalty is especially important to the customer who is most affected by a community marketing program. Customers who are ...
This is the first blog in our community marketing series. Community marketing is a very effective strategy for small to medium sized businesses, bringing a focus to the perceived needs of existing local customers. We’ll begin by thinking about why you need a community marketing strategy, proceed to the type of customer that most favorably ...
Do you recall the old adage, “you only get out of life what you put into it?” It’s sounds outdated, but it can be applied even to today’s trendy, digital landscape. It’s fair to speculate that you’re brand is using a social media platform. If you’re struggling to get followers, you’re not giving your target ...
