Long before the days of online searches and omnichannel marketing, when logos consciously meant nothing to me and the word “branding” wasn’t in my vocabulary, I noticed a billboard ad for Four Roses Bourbon. I wasn’t even old enough drink it yet, but it stuck with me. There was a picture of the iconic Four ...
In case you’re not familiar with Yelp, it’s a social networking site that gives users a place to post reviews and rate businesses. When you patronize a new business that provides outstanding customer service and gives you a problem-free experience, you probably won’t keep it a secret. Yelp gives you a platform to share both ...
Your Photos from a Customer Perspective Look objectively at the photos on your website, Google listing, or any other print material. What would you think if you were a customer seeing them for the first time? If your photos were taken on a clear, sunny day with your property looking bright and pristine, good for ...
Consumers no longer scan the Yellow Pages and check local newspaper ads to find what they need. Marketing trends are changing the way your customers find you; and, as a busy self-storage entrepreneur, it’s hard to stay on top of the current practices, understand the latest platforms and master the newest digital marketing challenges. This ...
How do you feel when you’re searching for an item or a service online? You’re trying to determine your options the same way self-storage customers are trying to determine theirs. Think about your online shopping experiences. How do you narrow down your purchase? What compels you to purchase from this site as opposed to that ...
Creating a marketing plan doesn’t have to make your flesh crawl, your spine tingle, and your heart beat uncontrollably. It’s not that scary. What’s scary is what will happen to your self-storage business if you don’t create a comprehensive marketing strategy that will attract customers and drive results. According to Investopedia, 14% of small businesses ...
Are you a routine online shopper? Does your heart start to beat with excitement as your fingers fly over the keys in anticipation of finding the perfect pair of shoes for that special occasion or that brand new one-of-a-kind golf club that’s going to help you hit it further and straighter? As a person who ...
I was forced to look for a new hair salon last week; and, because of my obsession with my hair (and many other things), I spent two days Googling, looking at websites, Facebook pages, surveying friends and friends of friends (otherwise known as influencers), and checking out some local publications. Did I care if it ...
“There is nothing like a good competition to push you even further. Embrace competition – you might surprise yourself!” Peter Economy How do you gain market share when your in a competitive market? How can you do a better job than your competition? How do you attract customers, increase your bottom line, and build brand ...
How do you get your self-storage audience to not only care about your content, but to want to share it with everyone they know? Your audience is bombarded with a media information snowstorm every single day, and you have to be the snow plow that attracts their attention long enough to get them motivated. How ...
