How To Get the Most From Your Marketing Reports

Do you review your bank statements without taking a closer look at your expenses? For instance, if you notice excessive spending on groceries, do you investigate the reason behind it? You can either ignore this trend and keep overspending, or figure out the root cause and make necessary changes. The same principle applies to your marketing reports.

Marketing reports are critical to digital marketing because they provide a clear picture of how your marketing campaigns are performing. These reports help you understand whether they are achieving your goals and if not, what changes need to be made.

Marketing reports also provide valuable insights into customer behavior. You’ll see which channels are driving the most traffic and which ones are converting the most leads. This information allows you to make informed decisions about where to allocate marketing resources and which tactics to prioritize.

Ultimately, marketing reports help you to optimize your marketing strategy and improve your ROI.

Marketing Dashboards

Marketing Dashboard

FineView Marketing utilizes a marketing dashboard to convey relevant marketing results on a monthly basis. A dashboard is an effective way of organizing reports into a single page to provide a quick insight into key metrics.

What does your dashboard communicate?

Your dashboard provides a detailed overview of your digital marketing campaigns. You’ll be able to view key performance indicators (KPIs) such as website traffic, conversion rates, and engagement metrics.

Website Traffic: Total website sessions – A group of user interactions with your website that takes place within a given timeframe. A single session can contain multiple page views, events, social interactions, and e-commerce transactions. A session lasts until there are 30 minutes of inactivity but can be adjusted from a few seconds to several hours.

Percent of New Sessions: Percent of new visitors to your website – A consistent ratio between new and returning visitors can lead to higher brand awareness and customer loyalty.

Unique Calls Over 30 Seconds: Number of new calls over 30 seconds – Knowing where your calls are coming from tells you how to allocate your marketing budget.

Total Leads: Sitelink – Leads from every source are automatically recorded.

Total Rentals: Sitelink – This report shows how many units are rented or vacant, the unit standard rate, move-ins, move-outs, and transfers during the reporting period. The report is broken out by unit type and size.

Percent of Area Occupancy: The number of occupied, rentable square feet at a facility, also expressed as a percentage.

Percent of Unit Occupancy: The number of occupied units at your self storage facility expressed as a percentage.

What are the benefits of having a marketing dashboard?

A self storage marketing dashboard can offer numerous benefits to self-storage facility owners and managers. It provides real-time data and insights allowing for quick strategy adjustment.

  • Provides you with a visual of monthly progress via charts and data
  • Helps you make informed decisions based on the most up-to-date data
  • Contains all of your data in one place, saving you time and stress
  • Enables efficient sharing of information with your team and management
  • Enhances decision-making with readily available data
  • Increases productivity of your facility
Final Thoughts

By reviewing monthly reports, you can evaluate the effectiveness of your digital marketing strategies and make informed decisions about future investments. Moreover, monthly reports provide you with a clear understanding of the effectiveness of your digital marketing agency. As a result, you see the value in your investment while building a unique and trusted partnership.