This is Part 2 of our community marketing series. We’re moving on from “Why Implement a Community Marketing Program” to the type of customer that will respond favorably to community marketing. It’s all about relationships. Brand loyalty is especially important to the customer who is most affected by a community marketing program. Customers who are ...
This is the first blog in our community marketing series. Community marketing is a very effective strategy for small to medium sized businesses, bringing a focus to the perceived needs of existing local customers. We’ll begin by thinking about why you need a community marketing strategy, proceed to the type of customer that most favorably ...
Generational marketing is becoming an industry catchphrase. In the simplest terms, it is marketing to people based on their age. Marketers are seeking to gain a competitive advantage by aiming at three generational targets: Baby Boomers, Gen X, and Millennials. Tailoring your marketing message to specific groups based on their perceived preferences, attitudes, and upbringings ...
Do you recall the old adage, “you only get out of life what you put into it?” It’s sounds outdated, but it can be applied even to today’s trendy, digital landscape. It’s fair to speculate that you’re brand is using a social media platform. If you’re struggling to get followers, you’re not giving your target ...
As with every industry, self-storage is seeing constant evolution. You can’t rely on outdated strategies to keep up with your competitors. We live in an era where knowledge and resources are literally at our fingertips, but some information is better acquired first hand. Using secret shops, also referred to as mystery shops, can inform you ...
The new year is here, and, as new digital marketing trends and strategies continue to evolve, is your company prepared? You can’t dismiss these trends as gimmicks from the latest science fiction film. You must be ready and willing to compete in this high-tech, Internet-connected era. What worked for you last year will probably not ...
Not long ago, marketing your self-storage business was as simple as placing an ad in the Yellow Pages and waiting for phone calls. That doesn’t work anymore. You need to be where your customers are: on social media. However, having a website or a Facebook page is not enough. You need to actively market your ...
There have been myriad articles published on the psychology of color and the misconceptions surrounding color, branding, and color persuasion. On one side, there has been extensive research on the way that color can influence and shape consumer perception. There is another camp, however, who believe that color interpretations are flawed because they are based ...
Houston, TX – March 30th, 2018 – The Houston, TX based self storage owner-operator Pinnacle Storage Properties is proud to announce their partnership with newly formed self storage marketing firm FineView Marketing. FineView Marketing is owned and operated by Christina Alvino. FineView Marketing’s primary mission is working with small and midsize self storage owner-operators, like ...
