How do you get your self-storage audience to not only care about your content, but to want to share it with everyone they know? Your audience is bombarded with a media information snowstorm every single day, and you have to be the snow plow that attracts their attention long enough to get them motivated. How ...
Do you have a secret for writing “killer content” for your self-storage business? Think about this for a minute. Neil Patel advocates for long form, 2000+ blog posts. But, long form doesn’t work for everyone. Some of your target audience may be looking for short, focused content that answers a specific question. Rand Fishkin, on ...
Today’s self-storage customers are not so different from the customers of a generation ago. They still want products and services that solve their problems, and they still want outstanding customer service. They like to run basic errands and eat close to home, and they like to develop relationships with the small businesses in their community. ...
Giving back is always a good thing. Including philanthropy in your marketing strategy is not only selfless; it’s smart. But it only works if you choose the right cause, and make sure that your altruism goes beyond self promotion. You need to find a way to incorporate charity without making it look like a marketing ...
Content is king. When and where did this profound concept originate? Google, though not the mastermind behind this phrase, references it all over the place. Bill Gates is often given credit for this expression, but merely used it in an essay. The phrase, “content is king,” was coined in 1967 by Sumner Redstone, formerly of ...
Keyword research isn’t just search engine optimization (SEO). Keyword research is the mechanism that drives every marketing decision that you make. To take full advantage of the power of keywords, you need a clear understanding of your target market and how they search for your content, services, and products. Keywords determine what your company is ...
What are people saying about you? Good online reputation management is not only about being reactive. It’s also about being proactive. You should be monitoring your public reputation on a regular basis, not just when something negative is being said that affects your character. In Part I of Everyone has an Online Reputation, we give ...
FineView Marketing, the premier source for self-storage marketing, strengthens marketing management team to support the company’s continuing growth and development Austin, Texas, May 17, 2019 – Rapidly growing Austin, Texas-based company, FineView Marketing, continues to expand its team of industry professionals with the addition of Deborah Booker and Leslie Bradshaw. Ms. Booker comes to FineView ...
In the most basic terms, your online reputation is how others see you when they look for you online. According to Dan Virgillito, a Content Strategist for Massive PR, online reputation is becoming so pervasive, it’s time to drop the word “online.” Your online reputation is simply your reputation. Online Reputation Management (ORM) is taking ...
This is the final installment in our Community Marketing series. If you missed the first two, you can read them at https://fineviewmarket.wpengine.com/why-implement-a-community-marketing-strategy/ and https://fineviewmarket.wpengine.com/what-type-of-customer-best-responds-to-community-marketing/ Using what you’ve learned about community marketing, what can you do to build you brand in the community? Take a quick look at the following questions. Are you familiar with the ...
