When you decide that you’re ready to make a large purchase, you have questions. For example, imagine buying a new car. You have a specific brand in mind, and you know how to drive. The key is understanding how the vehicle and the accessories work together to give you the best outcome. You can turn ...
Did you know that the wealthiest product reviewer is only 7 years old? His name is Ryan and he is a normal little boy who likes toys. In fact, he likes toys so much that he created a YouTube channel that reviews them. This channel has over 19 million subscribers and earned this little boy ...
Have you heard the myths? social media is replacing email, people don’t want to share their data online, millennials don’t use email, other marketing methods are more successful than email marketing. Don’t believe them. Email has been around since the 1970’s. It formed the basis for internet marketing, and it remains strong and healthy in ...
Long before the days of online searches and omnichannel marketing, when logos consciously meant nothing to me and the word “branding” wasn’t in my vocabulary, I noticed a billboard ad for Four Roses Bourbon. I wasn’t even old enough drink it yet, but it stuck with me. There was a picture of the iconic Four ...
In case you’re not familiar with Yelp, it’s a social networking site that gives users a place to post reviews and rate businesses. When you patronize a new business that provides outstanding customer service and gives you a problem-free experience, you probably won’t keep it a secret. Yelp gives you a platform to share both ...
Depending on where you live, the country is slowly recovering from the COVID 19 lockdown. It’s time to put a plan in place to protect your customers and your employees. From safety concerns to financial considerations, self storage operators have a lot on their minds. Having a plan ready to go be a welcome relief. ...
Given people’s natural curiosity Google sees billions of searches every day, 15% of which Google has never seen before. Think about how many times you do a Google search when you’re not quite sure how to word it to get Google to understand what to search for. Google has finally built a way to return ...
To understand the importance of easy to read content, read the following paragraphs. Paragraph 1 is taken directly from a self-storage website. The readability score is exactly where it should be for the average U.S. reader. Paragraph 2 is the same information in a clumsy, unreadable form. The vocabulary is difficult, sentences are too long, ...
As a business owner, the digital assets that you should have ownership to are: Social media pages Facebook pages Instagram profile Website domain Business listings Google My Business Yelp Google Analytics account attached to your website Content management system that powers your website WordPress All images and content written for your website Why Owning Your ...
As a self-storage owner/operator you regularly face a variety of challenges. Your rank among your competitors, the effectiveness of your managers, and the strength of your overall presence in the marketplace are just a few of the issues that may keep you awake at night. What strategies do you have in place to boost business, ...
