If you talk to ten different content experts, you’re going to get 10 different versions of what high-quality content looks like. As digital marketing strategist Ronell Smith points out, “great content doesn’t universally mean anything at all. Its definition is subjective and sometimes mythical when what we need are pragmatic, clear boxes to check to ...
Your Photos from a Customer Perspective Look objectively at the photos on your website, Google listing, or any other print material. What would you think if you were a customer seeing them for the first time? If your photos were taken on a clear, sunny day with your property looking bright and pristine, good for ...
What will a marketing agency do for your business? Let’s talk about the difference between content marketing and digital marketing. In the simplest terms, content marketing is focused on engaging your audience and digital marketing is focused on sales. Content Marketing is the intersection of advertising and publishing. For example the online article or blog ...
Have you ever been enjoying some online shopping and decided to try a site you’ve never used before? You locate the site; it looks interesting. You click on an item and a page pops up offering you “15% off for first-time buyers” or a subscription to an email newsletter that will give you early notice ...
Consumers no longer scan the Yellow Pages and check local newspaper ads to find what they need. Marketing trends are changing the way your customers find you; and, as a busy self-storage entrepreneur, it’s hard to stay on top of the current practices, understand the latest platforms and master the newest digital marketing challenges. This ...
How do you feel when you’re searching for an item or a service online? You’re trying to determine your options the same way self-storage customers are trying to determine theirs. Think about your online shopping experiences. How do you narrow down your purchase? What compels you to purchase from this site as opposed to that ...
Creating a marketing plan doesn’t have to make your flesh crawl, your spine tingle, and your heart beat uncontrollably. It’s not that scary. What’s scary is what will happen to your self-storage business if you don’t create a comprehensive marketing strategy that will attract customers and drive results. According to Investopedia, 14% of small businesses ...
Are you a routine online shopper? Does your heart start to beat with excitement as your fingers fly over the keys in anticipation of finding the perfect pair of shoes for that special occasion or that brand new one-of-a-kind golf club that’s going to help you hit it further and straighter? As a person who ...
I was forced to look for a new hair salon last week; and, because of my obsession with my hair (and many other things), I spent two days Googling, looking at websites, Facebook pages, surveying friends and friends of friends (otherwise known as influencers), and checking out some local publications. Did I care if it ...
“There is nothing like a good competition to push you even further. Embrace competition – you might surprise yourself!” Peter Economy How do you gain market share when your in a competitive market? How can you do a better job than your competition? How do you attract customers, increase your bottom line, and build brand ...
