Wow! It feels like we were just planning for 2021, and we’re suddenly heading into 2022. Time doesn’t just fly anymore – it moves at warp speed. Change is inevitable and not always easy, but it’s critical that marketers stay on top of digital marketing trends. It’s the only way to keep their clients ahead ...
“Google only loves you when everyone else loves you first.” – Wendy Piersall Google is on a mission. Google wants searchers to see the best websites at the top of the results page. Consequently, Google organizes all of the information online and presents only the best at the top position of the page. How does ...
It’s been a difficult year for many business sectors, but self storage has fared well. The virus has changed the way some business operates (at least temporarily), and It’s time to look at some of the most effective marketing strategies for the New Year. The intent of digital marketing is to direct traffic to your ...
Have you heard the myths? social media is replacing email, people don’t want to share their data online, millennials don’t use email, other marketing methods are more successful than email marketing. Don’t believe them. Email has been around since the 1970’s. It formed the basis for internet marketing, and it remains strong and healthy in ...
In case you’re not familiar with Yelp, it’s a social networking site that gives users a place to post reviews and rate businesses. When you patronize a new business that provides outstanding customer service and gives you a problem-free experience, you probably won’t keep it a secret. Yelp gives you a platform to share both ...
Given people’s natural curiosity Google sees billions of searches every day, 15% of which Google has never seen before. Think about how many times you do a Google search when you’re not quite sure how to word it to get Google to understand what to search for. Google has finally built a way to return ...
As a business owner, the digital assets that you should have ownership to are: Social media pages Facebook pages Instagram profile Website domain Business listings Google My Business Yelp Google Analytics account attached to your website Content management system that powers your website WordPress All images and content written for your website Why Owning Your ...
If you talk to ten different content experts, you’re going to get 10 different versions of what high-quality content looks like. As digital marketing strategist Ronell Smith points out, “great content doesn’t universally mean anything at all. Its definition is subjective and sometimes mythical when what we need are pragmatic, clear boxes to check to ...
What will a marketing agency do for your business? Let’s talk about the difference between content marketing and digital marketing. In the simplest terms, content marketing is focused on engaging your audience and digital marketing is focused on sales. Content Marketing is the intersection of advertising and publishing. For example the online article or blog ...
Have you ever been enjoying some online shopping and decided to try a site you’ve never used before? You locate the site; it looks interesting. You click on an item and a page pops up offering you “15% off for first-time buyers” or a subscription to an email newsletter that will give you early notice ...
