Search Engine Visibility It’s not a foregone conclusion that image filenames are ranking factors, but Google does take note of them to determine the meaning of the image. It’s important to realize that having an optimized image file name should be a key element of your SEO strategy for optimal search engine visibility. Google’s image ...
Effective Digital Marketing If you’re new to the industry, the phrase digital marketing may be puzzling. Some experts tend to forget that all audiences are not digitally fluent. They’ll explain digital marketing with unfamiliar industry jargon. Acronyms like SEO (search engine optimization), PPC (pay per click), and SMM (social media marketing) leave novices in the ...
Like most industries, marketing has seen major shifts over time. Historically, marketing had its humble beginnings in ancient civilizations as the offering of goods for trading. It’s doubtful that this early activity was recognized specifically as marketing, but it served as the dawn of buying and selling. Marketing has certainty evolved from a simple operating ...
As a self storage owner, do you have a clear understanding of branding and the impact that a strong self storage brand has on your facility? Your brand is a true representation of your company and how you want to be perceived. Everything that identifies and defines you as a company is your brand identity. ...
Digital Marketing for Self Storage The term “digital marketing” was first used in the 1990s and has since emerged as a powerful force. Today, with 170 million people using social media almost daily, traditional marketing will soon be a moment in history. According to the Digital Marketing Institute, “Digital Marketing is the use of digital ...
When you think about marketing, what typically comes to mind are the promotion and sales of your products and services. You view the final creative features: the website, the logo, and the advertising. Next, you make a judgment and fine tune where necessary. Then, you monitor your bottom line. If it rises, everybody is happy, ...
Our Favorite Marketing Tools and How They Drive Results. FineView Marketing provides you with impactful marketing campaigns that showcase your brand and drive results. We choose solutions that keep us aligned with your needs.
The growth of mobile devices in the U.S. is astonishing. A recent Marketpath article states that “currently, more than 58% of American adults own a smartphone and almost 60% of all website traffic stems from mobile devices. In fact, there are currently more mobile devices on earth than there are people. And every month mobile ...
Search engine optimization is one of the oldest and most valuable forms of digital marketing. Search Engine Optimization (SEO) best practices, like most marketing strategies, tend to change over time. As search algorithms become smarter, marketers need to focus less on SEO hacks and more on providing a meaningful experience to their users. If your ...
Google Ads: How They Work and What You Should You Expect
