Generational marketing is becoming an industry catchphrase. In the simplest terms, it is marketing to people based on their age. Marketers are seeking to gain a competitive advantage by aiming at three generational targets: Baby Boomers, Gen X, and Millennials. Tailoring your marketing message to specific groups based on their perceived preferences, attitudes, and upbringings ...
Do you recall the old adage, “you only get out of life what you put into it?” It’s sounds outdated, but it can be applied even to today’s trendy, digital landscape. It’s fair to speculate that you’re brand is using a social media platform. If you’re struggling to get followers, you’re not giving your target ...
The new year is here, and, as new digital marketing trends and strategies continue to evolve, is your company prepared? You can’t dismiss these trends as gimmicks from the latest science fiction film. You must be ready and willing to compete in this high-tech, Internet-connected era. What worked for you last year will probably not ...
