The holiday season isn’t the busiest time of year for those in the self storage industry. People are occupied with decorating, shopping, and baking, and self storage is not a hot topic of conversation. If you want to make your presence known, start getting creative and thinking outside the box. Here at FineView Marketing, we ...
Consumers are more sophisticated than ever before, and social media has given them the power to share their experiences. The best marketing always starts with the customer. They want solutions, assistance, and support, and they don’t want to be persuaded. Customer-first marketing seeks customer feedback and identifies opportunities to solve their problems. Read below to ...
Brands that don’t want to risk alienating their clients are replacing the customer experience with the human experience. The key difference here is the approach. The customer experience identifies people as a “target.” The human experience is more centered on improving people’s lives. Keep reading to learn more about marketing to your self storage customers ...
Experiential marketing is a strategy that deeply engages consumers in a product or service through a unique experience. It’s typically used by product-based companies. Nevertheless, the same strategies and techniques can work for service-based companies as well. Keep reading to learn more about experiential marketing and how it can work for your self storage business.
After a 2020 season that was abnormal, to say the least, the NFL is back. Pro football is getting back to business both on and off the field, with the season opener broadcasting live on Thursday, September 10. Ticket sales are showing that the fans want to come back, and full stadiums are expected. Football, ...
How to build a marketing team. You can create a good marketing team by finding the right people with the right skills.
Branding is a true representation of who you are as a business and how you want to be perceived. Everything that identifies and defines you as a company is your brand identity – it’s your name, logo, mission, and message. Your brand is your company’s personality. Christina Alvino, Founder and CEO of FineView Marketing, states, ...
“Google only loves you when everyone else loves you first.” – Wendy Piersall Google is on a mission. Google wants searchers to see the best websites at the top of the results page. Consequently, Google organizes all of the information online and presents only the best at the top position of the page. How does ...
As with every industry, self-storage sees constant evolution. You can’t rely on outdated strategies to keep up with your competitors. Industry knowledge and resources are literally at your fingertips, but some information is better acquired first hand. Using secret shops, also referred to as mystery shops, can inform you of the level of service offered ...
As a business owner, the digital assets that you should have ownership to are: Social media pages Facebook pages Instagram profile Website domain Business listings Google My Business Yelp Google Analytics account attached to your website Content management system that powers your website WordPress All images and content written for your website Why Owning Your ...
