Like most industries, marketing has seen major shifts over time. Historically, marketing had its humble beginnings in ancient civilizations as the offering of goods for trading. It’s doubtful that this early activity was recognized specifically as marketing, but it served as the dawn of buying and selling. Marketing has certainty evolved from a simple operating ...
Consumer Behavior A thorough understanding of your target market is essential to a successful marketing strategy. You need to know what appeals to them, what triggers their purchasing behavior, and how you can influence it further. A detailed analysis of your audience will enable you to reach the right people with the right message. With ...
Overcoming information overload: According to Mann & Co., there are 2.5 quintillion bytes of data streaming daily. In case you’re curious, a quintillion contains 18 zeros and translates to: 4.15 million YouTube videos being watched 103 million spam emails sent 456,000 tweets generated An estimated 2.7 million gigabytes of online data are being created by ...
Digital Marketing As a small to medium-sized self storage owner, we know that one of your fundamental goals is to stretch that marketing budget as far as possible. You may have tried to save money by implementing your own marketing strategies, but this short-term solution didn’t work the way it was supposed to. In fact, ...
Digital Marketing for Self Storage The term “digital marketing” was first used in the 1990s and has since emerged as a powerful force. Today, with 170 million people using social media almost daily, traditional marketing will soon be a moment in history. According to the Digital Marketing Institute, “Digital Marketing is the use of digital ...
When you think about marketing, what typically comes to mind are the promotion and sales of your products and services. You view the final creative features: the website, the logo, and the advertising. Next, you make a judgment and fine tune where necessary. Then, you monitor your bottom line. If it rises, everybody is happy, ...
Take Control of Your Business Listings Why Business Listings are Important When a customer is searching for a new business, Google is frequently their first stop. If your business cannot be found easily through a simple Google search, there’s a good chance that it will never be discovered. This is why keeping your local listings ...
CRM (customer relationship management) software is a versatile tool that manages current and potential customer interactions on one central platform. Its primary function is to help your company build relationships by storing, managing, and organizing customer data. Almost every small business can benefit from using CRM software because it’s available in a wide range of ...
Digital marketing campaigns that neglect targeting senior audiences are missing out on key opportunities to expand their brand to an untapped market. Don’t let outdated assumptions regarding the way older adults interact with social media and other online platforms keep your company from including this audience in advertising campaigns. Older generations, those over 50, make ...
According to Neil Patel, “the difference between outbound and inbound marketing boils down to getting your business in front of two different groups of people. That is, those who go out of their way to find your product or service when they need it; or, those who you must go out of your way to ...
