As a self-storage owner/operator you regularly face a variety of challenges. Your rank among your competitors, the effectiveness of your managers, and the strength of your overall presence in the marketplace are just a few of the issues that may keep you awake at night. What strategies do you have in place to boost business, ...
What will a marketing agency do for your business? Let’s talk about the difference between content marketing and digital marketing. In the simplest terms, content marketing is focused on engaging your audience and digital marketing is focused on sales. Content Marketing is the intersection of advertising and publishing. For example the online article or blog ...
Have you ever been enjoying some online shopping and decided to try a site you’ve never used before? You locate the site; it looks interesting. You click on an item and a page pops up offering you “15% off for first-time buyers” or a subscription to an email newsletter that will give you early notice ...
Creating a marketing plan doesn’t have to make your flesh crawl, your spine tingle, and your heart beat uncontrollably. It’s not that scary. What’s scary is what will happen to your self-storage business if you don’t create a comprehensive marketing strategy that will attract customers and drive results. According to Investopedia, 14% of small businesses ...
I was forced to look for a new hair salon last week; and, because of my obsession with my hair (and many other things), I spent two days Googling, looking at websites, Facebook pages, surveying friends and friends of friends (otherwise known as influencers), and checking out some local publications. Did I care if it ...
Giving back is always a good thing. Including philanthropy in your marketing strategy is not only selfless; it’s smart. But it only works if you choose the right cause, and make sure that your altruism goes beyond self promotion. You need to find a way to incorporate charity without making it look like a marketing ...
What are people saying about you? Good online reputation management is not only about being reactive. It’s also about being proactive. You should be monitoring your public reputation on a regular basis, not just when something negative is being said that affects your character. In Part I of Everyone has an Online Reputation, we give ...
This is the final installment in our Community Marketing series. If you missed the first two, you can read them at https://fineviewmarket.wpengine.com/why-implement-a-community-marketing-strategy/ and https://fineviewmarket.wpengine.com/what-type-of-customer-best-responds-to-community-marketing/ Using what you’ve learned about community marketing, what can you do to build you brand in the community? Take a quick look at the following questions. Are you familiar with the ...
This is Part 2 of our community marketing series. We’re moving on from “Why Implement a Community Marketing Program” to the type of customer that will respond favorably to community marketing. It’s all about relationships. Brand loyalty is especially important to the customer who is most affected by a community marketing program. Customers who are ...
This is the first blog in our community marketing series. Community marketing is a very effective strategy for small to medium sized businesses, bringing a focus to the perceived needs of existing local customers. We’ll begin by thinking about why you need a community marketing strategy, proceed to the type of customer that most favorably ...
