Social Media Strategy We’ve all heard it a million times. It doesn’t matter if you run a small company or a large facility, your business needs a social media strategy. It’s important to realize that social media isn’t merely a trend but an essential piece of your marketing strategy. Social platforms enable you to connect ...
Social Media Best Practices Social media can be a powerful tool for businesses and entrepreneurs. On the contrary, it can also be a minefield of negative comments and criticism. Learning how to turn those negative comments into positive outcomes is an essential part of social media best practices. Take the time to craft a thoughtful, ...
How Google Ads Work How many times a day do you “Google it?” It shouldn’t surprise you that Google was visited 89.3 billion times in the past month. Every day people rely on Google to find answers to their questions. Is there a solution to my shoulder pain? Google it. How do I change the ...
Reach Gen Z Through Digital Marketing Connecting with Generation Z (ages 18-25) through digital marketing can be a challenge. With the right strategies, however, it can be incredibly effective. As the largest population group in the world, Gen Z consumers can make up a significant portion of your customer base. This makes it critical to ...
Guidelines for Marketers The ever-evolving, fast-paced digital landscape has marketers racing to adjust their strategies for 2023. Today’s digital marketers are trying to balance the consumer demand for tailored experiences with the increased pressure of new data privacy restrictions. Consumer privacy has been a concern for years and it will continue to be a priority. ...
Holiday Traditions Holiday traditions, past and present, hold a special place in our hearts. They are what bind us to our family, our culture, and our community. Traditions give children a sense of belonging and a way to express what’s important to them. As young family members grow into adults, they create their own holiday ...
Search Engine Visibility It’s not a foregone conclusion that image filenames are ranking factors, but Google does take note of them to determine the meaning of the image. It’s important to realize that having an optimized image file name should be a key element of your SEO strategy for optimal search engine visibility. Google’s image ...
Effective Digital Marketing If you’re new to the industry, the phrase digital marketing may be puzzling. Some experts tend to forget that all audiences are not digitally fluent. They’ll explain digital marketing with unfamiliar industry jargon. Acronyms like SEO (search engine optimization), PPC (pay per click), and SMM (social media marketing) leave novices in the ...
Like most industries, marketing has seen major shifts over time. Historically, marketing had its humble beginnings in ancient civilizations as the offering of goods for trading. It’s doubtful that this early activity was recognized specifically as marketing, but it served as the dawn of buying and selling. Marketing has certainty evolved from a simple operating ...
Consumer Behavior A thorough understanding of your target market is essential to a successful marketing strategy. You need to know what appeals to them, what triggers their purchasing behavior, and how you can influence it further. A detailed analysis of your audience will enable you to reach the right people with the right message. With ...
