Guidelines for Marketers The ever-evolving, fast-paced digital landscape has marketers racing to adjust their strategies for 2023. Today’s digital marketers are trying to balance the consumer demand for tailored experiences with the increased pressure of new data privacy restrictions. Consumer privacy has been a concern for years and it will continue to be a priority. ...
Holiday Traditions Holiday traditions, past and present, hold a special place in our hearts. They are what bind us to our family, our culture, and our community. Traditions give children a sense of belonging and a way to express what’s important to them. As young family members grow into adults, they create their own holiday ...
Like most industries, marketing has seen major shifts over time. Historically, marketing had its humble beginnings in ancient civilizations as the offering of goods for trading. It’s doubtful that this early activity was recognized specifically as marketing, but it served as the dawn of buying and selling. Marketing has certainty evolved from a simple operating ...
Consumer Behavior A thorough understanding of your target market is essential to a successful marketing strategy. You need to know what appeals to them, what triggers their purchasing behavior, and how you can influence it further. A detailed analysis of your audience will enable you to reach the right people with the right message. With ...
Overcoming information overload: According to Mann & Co., there are 2.5 quintillion bytes of data streaming daily. In case you’re curious, a quintillion contains 18 zeros and translates to: 4.15 million YouTube videos being watched 103 million spam emails sent 456,000 tweets generated An estimated 2.7 million gigabytes of online data are being created by ...
As a self storage owner, do you have a clear understanding of branding and the impact that a strong self storage brand has on your facility? Your brand is a true representation of your company and how you want to be perceived. Everything that identifies and defines you as a company is your brand identity. ...
Digital Marketing As a small to medium-sized self storage owner, we know that one of your fundamental goals is to stretch that marketing budget as far as possible. You may have tried to save money by implementing your own marketing strategies, but this short-term solution didn’t work the way it was supposed to. In fact, ...
Digital Marketing for Self Storage The term “digital marketing” was first used in the 1990s and has since emerged as a powerful force. Today, with 170 million people using social media almost daily, traditional marketing will soon be a moment in history. According to the Digital Marketing Institute, “Digital Marketing is the use of digital ...
When you think about marketing, what typically comes to mind are the promotion and sales of your products and services. You view the final creative features: the website, the logo, and the advertising. Next, you make a judgment and fine tune where necessary. Then, you monitor your bottom line. If it rises, everybody is happy, ...
Take Control of Your Business Listings Why Business Listings are Important When a customer is searching for a new business, Google is frequently their first stop. If your business cannot be found easily through a simple Google search, there’s a good chance that it will never be discovered. This is why keeping your local listings ...
